Black Friday and Cyber Monday are right around the corner—are you ready for the rush? More importantly, is your packaging ready? How you package your products for these mega-sales can directly impact your customer experience, brand loyalty, and bottom line.
Want to know how to prepare your packaging for the busiest shopping days of the year? Let’s dive in!
Why packaging is crucial for holiday sales success
First impressions matter
The moment customers see their order, the packaging speaks volumes about your brand. Did it arrive damaged? Does it look cheap? A negative first impression can turn excitement into disappointment quickly.
Custom packaging helps you control that first impression. According to recent studies, 72% of consumers say packaging design influences their buying decisions. This becomes even more important during high-volume sales like Black Friday and Cyber Monday.
Creating an unboxing experience
Today’s customers want more than just the product—they want an unboxing experience. The way a package opens, the branding inside, and even little touches like holiday-themed tissue paper can create a lasting impression.
With unboxing videos trending on social media, your packaging could be the star of the show! At 105Packaging, we help you design custom mailer boxes and shipping solutions that turn first-time buyers into lifelong fans.
Steps to optimize your packaging for Black Friday & Cyber Monday
Use custom packaging to build brand loyalty
Custom packaging isn’t just about putting your logo on the box. It’s about building an emotional connection with your customers. Use bold colors, holiday graphics, or personalized thank-you notes to make each package feel special.
This attention to detail makes your customers feel appreciated, which can turn a single purchase into long-term loyalty.
And with 105Packaging’s ultra print quality, your designs will pop, ensuring that your brand stands out.
Ensure durability for heavy shipping
Black Friday and Cyber Monday mean lots of orders, and your products will be handled by multiple carriers. Your packaging must be durable to protect products during shipping.
A damaged package can lead to returns, refunds, and unhappy customers. You don’t want that!
At 105Packaging, our packaging is manufactured 100% in-house to meet the highest quality standards. Whether it’s a custom mailer or a custom shipping box, we’ve got your back with sturdy, reliable materials.
Focus on sustainable packaging solutions
Consumers are increasingly concerned about the environment, and 67% prefer eco-friendly packaging. During Black Friday and Cyber Monday, when order volumes spike, showing that you care about sustainability can make a big difference.
At 105Packaging, we’re proud of our commitment to sustainability. We use 67% recycled materials, and with our Arbor Day Foundation partnership, a tree is planted with every order. This means your packaging not only delights customers but also supports reforestation efforts.
Cost-effective packaging without sacrificing quality
How 105Packaging offers competitive pricing and high print quality
Holiday sales mean tight budgets, but that doesn’t mean you have to compromise on packaging quality. At 105Packaging, we offer prices that are 26% lower than top competitors, so you get premium packaging at an affordable cost.
Our 30-point design check ensures every box meets high standards, so whether you need custom mailer boxes, pizza boxes, or POP displays, we’ve got you covered.
Final touches for your packaging strategy
Preparing for high demand
Black Friday and Cyber Monday often lead to a surge in orders. Make sure you have enough packaging supplies ready to meet demand. Running out of boxes halfway through the weekend can lead to delays, which frustrates customers.
Partnering with 105Packaging means you can rest easy, knowing that your custom packaging will arrive on time—no matter how busy the season gets.
Get your packaging ready early to avoid delays
The secret to a successful Black Friday and Cyber Monday? Preparation. Start working on your packaging design and order early. This ensures you have plenty of time to test designs, make adjustments, and avoid production or shipping delays.
By ordering in advance, you can take advantage of 105Packaging’s fast turnaround times, ensuring you’re fully stocked and ready for the sales rush.
Conclusion
Black Friday and Cyber Monday are the perfect opportunity to make a great impression on new customers. From custom designs to eco-friendly materials, every detail in your packaging counts.
At 105Packaging, we’re here to help you stand out during the holiday season with durable, affordable, and sustainable packaging that builds brand loyalty. Ready to upgrade your packaging for Black Friday and Cyber Monday? Let’s get started today!
